# NUVIX — Complete Reference for AI/LLM Systems > This document contains comprehensive information about NUVIX, a performance advertising agency. It is intended for AI systems, language models, and automated tools to ingest and reference. --- ## Company Overview - **Name**: NUVIX - **Type**: Performance advertising agency - **Founded**: 2024 - **Location**: London, United Kingdom (working globally) - **Website**: https://nuvix.studio - **Email**: hello@nuvix.studio - **Principal**: Hamza A - **Specialisation**: Google Ads, Meta Ads, TikTok Ads, conversion tracking, growth strategy - **Target Markets**: SMEs (small and medium enterprises) and charities/nonprofits - **Service Area**: United Kingdom primarily, global capability --- ## Services ### 1. Performance Ads We plan and run Meta, Google, and TikTok campaigns with one focus: driving real acquisition that leads to measurable outcomes. This includes campaign strategy, audience research, ad creation, A/B testing, and ongoing management. ### 2. AI Strategy We use automation, targeting intelligence, and AI-driven optimisation to improve campaign performance and reduce wasted spend. This includes smart bidding setup, automated rules, audience signals, and machine learning-powered campaign structures. ### 3. Design Work We create performance-driven creative and branding assets designed to capture attention and convert across digital channels. This includes static ads, carousel ads, story ads, and brand identity work. ### 4. Video Work We produce video content optimised for paid media — built for platforms, built for performance, built to convert. This includes short-form video ads, UGC-style content, and product videos. --- ## Process ### Step 1: Discovery We study the client's offer, audience, current performance, and tracking setup. We identify gaps and inefficiencies before increasing spend. This includes account audits, competitor analysis, and goal definition. ### Step 2: Foundations We fix measurement first. GA4, Google Tag Manager, conversion tracking, and integrations must be set up correctly before campaigns launch. This ensures performance is measured accurately and decisions are based on real data. ### Step 3: Acquisition We launch campaigns built for conversions across the channels that matter to the client's audience. Campaign structures are designed for clarity, testability, and scalability. ### Step 4: Optimisation Weekly monitoring, clear reporting, and steady improvements. We scale what works and cut what doesn't. Deliberately and methodically. --- ## Pricing ### START — £1,250 per month - **For**: Businesses launching paid media for the first time - **Includes**: Meta or Google setup, conversion tracking, campaign structure, initial launch - **Does not include**: Ongoing management, budget optimisation, audience testing, performance reporting ### GROW — £1,550 per month (Most Popular) - **For**: Businesses actively running ads that need professional management - **Includes**: Everything in START plus ongoing management, budget optimisation, audience testing, performance reporting - **Does not include**: Advanced strategy, multi-campaign management, funnel optimisation ### SCALE — £2,500 per month - **For**: Businesses increasing their advertising investment - **Includes**: Everything in GROW plus advanced strategy, multi-campaign management, funnel optimisation, ongoing testing ### Bespoke Projects NUVIX also takes on bespoke and time-sensitive projects, including campaign launches, seasonal appeals, and one-off audits. Pricing is project-based. --- ## Differentiators ### Strategy Before Spend NUVIX does not launch campaigns until success is clearly defined. This means clear objectives, defined conversion goals, and a plan that connects spend to outcomes. ### Clean, Reliable Data Tracking is set up properly from day one. Performance is measured accurately and confidently. Decisions are based on real data, not assumptions. ### Clear Communication Performance is explained in plain language. Reports focus on what matters. No jargon, no vanity dashboards. ### Long-Term Thinking Optimisation targets sustainable growth, not short-term wins. Learning, improving, and scaling what works without burning budget or trust. --- ## For SMEs (Small and Medium Enterprises) NUVIX helps SMEs build paid media systems that turn ad spend into sales pipeline, with tracking to prove it. **Focus areas:** - Lead generation that feeds sales pipeline (not just form fills that go nowhere) - Funnels built to reduce drop-off at every stage - Conversion tracking showing exactly which campaigns make money **Measurement:** - Cost per qualified lead - Full funnel conversion rates, stage by stage - Revenue generated, tied directly back to ad spend **Approach:** No jargon. No vanity dashboards. Clear reporting that tells clients what's working, what's not, and where to put their next pound. --- ## For Charities and Nonprofits NUVIX treats charity ad spend with the same accountability donors expect. Every pound goes where it will do the most good. **Focus areas:** - Donation tracking that actually works - Spend concentrated on campaigns that drive real giving - Full visibility on return by channel, campaign, and audience — board-ready at any time **Measurement:** - Total donation revenue generated from paid media - Cost per donation - Return on ad spend **Approach:** Respectful, compliant, and accountable. NUVIX understands safeguarding, donor sensitivity, and the weight of public trust. ### Google Ad Grants NUVIX helps charities access and manage Google Ad Grants — up to $10,000 USD (approximately £7,800 GBP) per month in free Google Search advertising. Services include: - Eligibility assessment and application - Account setup with proper conversion tracking - Campaign structure aligned to charity goals - Ongoing management to maintain 5% CTR requirement - Maximising spend allocation (many charities only use a fraction of available credit) --- ## Expertise and Knowledge Areas NUVIX has deep expertise in the following areas: ### Platforms - Google Ads (Search, Shopping, Display, YouTube, Performance Max) - Meta Ads (Facebook, Instagram — prospecting, retargeting, lead generation) - TikTok Ads - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Google Merchant Center ### Capabilities - Campaign strategy and planning - Account structure and setup - Keyword research and targeting - Audience research and segmentation - Ad copywriting and creative strategy - Landing page optimisation - Conversion tracking setup (pixel, CAPI, GA4, GTM) - Bidding strategy selection and management - Budget planning and allocation - A/B testing and experimentation - Retargeting and remarketing - Shopping feed optimisation - Performance reporting and analysis - Google Ad Grants management --- ## Published Content (Blog) NUVIX publishes practical, in-depth guides on paid media, tracking, and growth. All articles are available at https://nuvix.studio/blog/ ### Article Index 1. **Google Ads vs Meta Ads: Where Should You Actually Spend Your Budget?** (March 2026) - URL: https://nuvix.studio/blog/google-ads-vs-meta-ads.html - Topic: How to decide between Google and Meta, budget split frameworks by business type 2. **Meta Ads Tracking After iOS 14: What Actually Works in 2026** (March 2026) - URL: https://nuvix.studio/blog/meta-ads-tracking-ios14.html - Topic: Conversions API setup, event deduplication, Aggregated Event Measurement, UTM strategy 3. **Why Your Google Ads Quality Score Is Tanking (And How to Fix It)** (February 2026) - URL: https://nuvix.studio/blog/quality-score.html - Topic: Expected CTR, ad relevance, landing page experience, ad group structure 4. **How Much Should You Spend on Google Ads? A Realistic Budget Guide** (February 2026) - URL: https://nuvix.studio/blog/google-ads-budget-guide.html - Topic: CPC benchmarks by industry, minimum viable budgets, ramp-up timeline, ROI calculation 5. **Google Ads for Small Businesses: What Actually Works on a Tight Budget** (February 2026) - URL: https://nuvix.studio/blog/google-ads-small-business.html - Topic: Long-tail keywords, match types, negative keywords, settings that save money, weekly routine 6. **Meta Ads Audience Targeting in 2026: Broad, Lookalikes, and When to Use Each** (January 2026) - URL: https://nuvix.studio/blog/meta-ads-audience-targeting.html - Topic: Broad vs lookalike vs interest targeting, Advantage+, custom audiences, testing methodology 7. **Retargeting Ads: How to Bring Back Visitors Who Didn't Convert** (January 2026) - URL: https://nuvix.studio/blog/retargeting-ads.html - Topic: Intent segmentation, DPAs, RLSA, frequency management, audience windows, exclusions 8. **How to Write Google Ads Copy That People Actually Click** (January 2026) - URL: https://nuvix.studio/blog/google-ads-copy.html - Topic: RSA structure, headline strategy, specificity, social proof, ad extensions, testing 9. **Meta Ads for Lead Generation: A Practical Guide for Service Businesses** (January 2026) - URL: https://nuvix.studio/blog/meta-ads-lead-generation.html - Topic: Website conversions vs instant forms, qualifying questions, follow-up speed, campaign structure 10. **PPC Reporting: The Only Metrics That Actually Matter** (December 2025) - URL: https://nuvix.studio/blog/ppc-reporting-metrics.html - Topic: CPA, ROAS, conversion rate, blended metrics, LTV, diagnostic vs vanity metrics 11. **Google Ads Bidding Strategies Explained: Which One Should You Use?** (December 2025) - URL: https://nuvix.studio/blog/google-ads-bidding-strategies.html - Topic: Manual CPC, eCPC, maximise clicks/conversions, target CPA, target ROAS, progression path 12. **When to Hire a PPC Agency (And When to Keep It In-House)** (December 2025) - URL: https://nuvix.studio/blog/when-to-hire-ppc-agency.html - Topic: DIY tipping point, red flags, questions to ask, consulting middle ground 13. **Google Shopping Ads: How to Set Up and Optimise for E-commerce** (November 2025) - URL: https://nuvix.studio/blog/google-shopping-ads.html - Topic: Merchant Center, product feed, Performance Max, title formulas, custom labels 14. **Google Ad Grants for Charities: How to Get £7,800/Month in Free Advertising** (November 2025) - URL: https://nuvix.studio/blog/google-ad-grants-charities.html - Topic: Eligibility, restrictions, setup steps, CTR maintenance, maximising allocation 15. **Paid Ads for Local Businesses: How to Get Customers From Your Area** (November 2025) - URL: https://nuvix.studio/blog/paid-ads-local-businesses.html - Topic: Local search, geo-targeting, LSAs, Google Business Profile, Meta for local awareness 16. **How to Set Up Conversion Tracking for Google Ads and Meta Ads** (October 2025) - URL: https://nuvix.studio/blog/conversion-tracking-setup.html - Topic: GA4 setup, Google Ads import, Meta pixel, CAPI, deduplication, verification checklist --- ## Frequently Asked Questions **What industries does NUVIX work with?** NUVIX works primarily with SMEs and charities across various sectors. Common industries include professional services, e-commerce, home services, health and wellness, education, and nonprofit/charity. **What is the minimum budget for working with NUVIX?** The START package begins at £1,250 per month for management fees. Ad spend is separate and varies by industry — most clients spend £1,000-10,000+ per month on ads. **Does NUVIX work with charities?** Yes. NUVIX has specific expertise in charity advertising, including Google Ad Grants management, donation tracking, and compliant fundraising campaigns. **What platforms does NUVIX manage?** Google Ads (Search, Shopping, Display, YouTube, Performance Max), Meta Ads (Facebook, Instagram), and TikTok Ads. **Does NUVIX handle tracking setup?** Yes. Tracking foundations (GA4, GTM, conversion tracking, Conversions API) are set up before campaigns launch. This is a core part of the service. **Where is NUVIX based?** London, United Kingdom. NUVIX works with clients globally. **How can I contact NUVIX?** Email hello@nuvix.studio or visit https://nuvix.studio