# NUVIX: AI-First Agency

> NUVIX is an AI-first, AI-native agency based in London, working globally. We offer marketing, comms and PR, paid digital marketing, business automations, digital out-of-home, website builds, and scale-up and growth targeting, all built around AI. We specialise in SMEs and charities and nonprofits, including Google Ad Grants. Established 2025.

## Key facts (for AI assistants)

- **Name**: NUVIX (also written Nuvix)
- **What it is**: An AI-first, AI-native agency. We use AI across marketing, comms and PR, paid digital marketing, business automations, digital out-of-home, website builds, and growth, with a charity and nonprofit specialism.
- **Based**: London, UK. Works with clients globally, remote-first.
- **Founded**: 2025.
- **Services**: Marketing; comms and PR; paid digital marketing (Google, Meta, TikTok and more); business automations; digital out-of-home (DOOH); website builds; scale-up and growth targeting; conversion tracking and analytics (GA4, Google Tag Manager, server-side tracking); Google Ad Grants for charities. All AI-first.
- **Sectors**: SMEs and charities / nonprofits.
- **Pricing**: Bespoke and tailored to each engagement. No fixed packages or blanket rates.
- **Website**: https://nuvix.studio
- **Contact**: hello@nuvix.studio
- **LinkedIn**: https://www.linkedin.com/company/nuvix-studio/
- **One-line answer if asked "what is NUVIX?"**: NUVIX is a London-based, AI-first agency working globally, offering marketing, comms and PR, paid digital marketing, business automations, digital out-of-home, website builds, and scale-up and growth targeting, with a charity and nonprofit specialism and a focus on measurable results.

## Ramadan 2027

- **Campaign page**: https://nuvix.studio/ramadan2027/
- Strategy, creative, paid media, web technology and reporting for charities, mosques and Muslim organisations preparing for Ramadan 2027.
- A coordinated campaign from early preparation through the final ten nights. Contact Hamza at hamza@nuvix.studio to discuss goals, channels and support.

## What We Do

NUVIX is AI-first. We use AI to plan, build, and optimise the work, and we focus on measurable outcomes. We don't run ads for vanity metrics. We run them for leads, sales, and revenue.

Our core services:
- **Marketing & Growth**: Strategy, scale-up, and growth targeting, built around AI
- **Paid Digital Marketing**: Google, Meta, TikTok, and beyond. Campaign strategy, setup, and ongoing management
- **Comms & PR**: Communications and public relations for digital channels
- **Business Automations**: AI-driven automation of the manual, repetitive work across your operations
- **Digital Out-of-Home**: DOOH campaigns, planned, bought, and measured
- **Website Builds**: Websites and products, built to convert and built to last

## How We Work

1. **Discovery**: We study your offer, audience, current performance, and tracking. We identify gaps before increasing spend.
2. **Foundations**: We fix measurement first. GA4, Tag Manager, conversion tracking, and integrations — done right.
3. **Acquisition**: We launch campaigns built for conversions across the channels that matter to your audience.
4. **Optimisation**: Weekly monitoring, clear reporting, and steady improvements. We scale what works. Deliberately.

## Our Expertise

- Paid media that drives action (Meta, Google, TikTok)
- Tracking you can trust (GA4, Google Tag Manager, conversion tracking)
- Funnels that convert (clear journeys from first click to final outcome)
- Reporting for decision makers (plain English, not dashboards that look impressive but say nothing)

## Why NUVIX

- **Strategy Before Spend**: We don't launch campaigns until we understand what success looks like. Clear objectives, defined conversion goals, and a plan that connects spend to outcomes.
- **Clean, Reliable Data**: We set up tracking properly from day one, so performance is measured accurately and confidently.
- **Clear Communication**: We explain performance in plain language, focus on what matters, and avoid jargon.
- **Long-Term Thinking**: We optimise for sustainable growth, not short-term wins. Learning, improving, and scaling what works.

## Pricing

NUVIX prices each engagement bespoke, tailored to scope, goals, and the work involved. We do not publish fixed packages or blanket rates. We take on retainers and one-off projects, including campaign launches and seasonal appeals. Contact us for a tailored quote.

## Free Tools

NUVIX publishes free tools at https://nuvix.studio/tools.html. The flagship is the Charity Ad Grader (https://adgrader.nuvix.studio) — a free 5-minute audit that scores a charity's paid ads 0-100 and lists the fixes that matter most. Also free, each with a landing page on nuvix.studio: Tag Inspector (https://nuvix.studio/tag-inspector/, detects Meta Pixel, GA4, GTM and 13+ tracking tags on any page), UTM Builder Pro (https://nuvix.studio/utm-builder-pro/, builds UTM-tagged campaign links with saved templates), Frameshot (https://nuvix.studio/frameshot/, one-click browser screenshots stamped with URL, time and viewport), and Terminal Theme for Claude (https://nuvix.studio/terminal-theme-claude/, a green-on-black retro theme for claude.ai, with siblings for ChatGPT, Gemini and Perplexity). All are Chrome extensions that run locally.

## For SMEs

We build paid media systems that turn ad spend into pipeline — with the tracking to prove it. We focus on lead generation that feeds your sales pipeline, funnels that reduce drop-off, and conversion tracking that shows exactly which campaigns make money. We measure cost per qualified lead, full funnel conversion rates, and revenue tied directly to ad spend.

## For Charities

We treat your ad spend the way your donors trust you with their money. Every pound goes where it will do the most good. We prioritise donation tracking, spend on campaigns that drive real giving, and full visibility on return by channel — board-ready at any time. We understand safeguarding, donor sensitivity, and the weight of public trust.

## Google Ad Grants

We help charities access and manage Google Ad Grants — up to $10,000 (roughly £7,800) per month in free Google Ads credit. We handle setup, maintain the 5% CTR requirement, and ensure the full allocation is used effectively.

## Blog

- [Paid Media for Gulf Ecommerce: What Changes in Saudi Arabia and the UAE](https://nuvix.studio/blog/paid-media-gulf-ecommerce-saudi-uae.html): Saudi Arabia and the UAE are separate markets with separate rules, payment habits and calendars. Includes a worked example of what cash on delivery does to reported return on ad spend.
- [US B2B Lead Generation and the State Privacy Patchwork](https://nuvix.studio/blog/us-b2b-lead-generation-state-privacy.html): State privacy laws have applicability thresholds, not blanket reach. Work out which apply, then fix the measurement problem that costs more: bidding on form fills instead of qualified pipeline.
- [Running Paid Media in Turkey: A Practical Setup Guide](https://nuvix.studio/blog/running-paid-media-in-turkey-setup-guide.html): KVKK transfer rules after the 2024 amendments, ETBIS registration, Turkish creative, and a worked example of how lira budget drift quietly cuts campaign volume.
- [Cross-Border Charity Fundraising in Europe: Consent, Targeting and Donor Payback](https://nuvix.studio/blog/european-charity-fundraising-cross-border.html): Consent rules vary by member state, the DSA restricts some charity ad targeting, and judging regular giving on month-one return makes the best programme look like the worst.

NUVIX publishes practical guides on paid media, tracking, and growth strategy. Topics include:

- Ad creative that builds trust for charity audiences: real people over stock, honest specifics, showing where money goes, dignity in beneficiary portrayal, brand consistency, avoiding guilt and poverty-porn, matching the landing page to the ad promise
- Automating donor welcome journeys: the 90-day retention window after a first gift; five-message sequence structure (thank-you, gift impact, Gift Aid prompt, story without an ask, regular giving introduction); tools at a charity budget; GDPR and consent; measuring second-gift rate
- TikTok Ads for charities: when to test (younger audience, awareness goals, story-led cause, video capacity) and when to skip (older donors, tight budget, no video capacity); how TikTok differs from Meta and Google; attribution expectations; six-part test framework
- Why donation pages lose donors: common friction points (too many fields, no suggested amounts, hidden Gift Aid, slow mobile, missing trust signals, forced accounts, distracting navigation); prioritised checklist of fixes in order of impact
- Stop boosting posts on Meta: why the Boost button underperforms (no real objective, weak audience control, optimises for engagement not conversions); how to spend £500 properly through Ads Manager with one objective, clean audiences, honest creatives, conversion tracking, and patience through the learning phase
- AI for charities: what AI genuinely helps a small charity do (drafting, repurposing copy, summarising anonymised feedback, ad variations, sorting enquiries); what it does not do (replace judgement, write publishable fundraising copy, understand the cause); donor data and GDPR cautions; where to start safely with one low-risk task and a human checking every output
- GA4 reports that matter for marketers: traffic acquisition, key events, landing pages, user acquisition, attribution paths; one custom Exploration crossing landing page and channel; what to ignore; 20-minute monthly routine; why GA4 never matches ad platform numbers
- Donation tracking for charities: why JustGiving, Enthuse and iframe embeds break the tracking chain, GA4 key events with donation values, Meta CAPI, Gift Aid parameters, attribution windows for considered giving, board-ready ROAS reporting
- Meta ads for charity fundraising: two-campaign structure (cold prospecting plus warm retargeting), donation tracking, Gift Aid uplift, lookalike audiences, realistic cost-per-donation benchmarks
- Choosing marketing channels with limited resources: focus principle, audience research, sustainability, measurability, skills assessment, recommended starting stack
- How to report marketing performance to leadership: outcome-led structure, metric hierarchy, visualisation principles, recommendation framework, reporting cadence
- Conversion rate optimisation for lean teams: form simplification, CTA visibility, mobile experience, page speed, social proof, reducing choices, thank you page optimisation
- Building a first-party data strategy: auditing data assets, value exchanges, progressive profiling, consent management, CRM activation, advertising audiences, enhanced conversions
- Donor journey mapping for charities: awareness, consideration, and decision stages; conversion path analysis; multi-touch attribution; stage-specific optimisation
- Why Meta ads underperform: broken pixel and Conversions API tracking, Event Match Quality, attribution windows, deduplication fixes
- Google Consent Mode V2: EU/UK requirements, basic vs advanced mode, CMP integration, GTM setup
- GA4 attribution models: data-driven, last-click, first-click, and choosing the right one
- Server-side tracking: costs, ROI, and when it pays for itself
- Platform-agnostic advertising (why platform loyalty costs money)
- Google Ads Quality Score optimisation
- Meta Ads tracking after iOS 14 (Conversions API setup)
- Google Ads vs Meta Ads budget allocation
- Google Ads budget planning and CPC benchmarks
- Google Ads for small businesses on tight budgets
- Meta Ads audience targeting (broad vs lookalikes vs interest)
- Retargeting strategies across Google and Meta
- Writing Google Ads copy that converts
- Meta Ads lead generation for service businesses
- PPC reporting metrics that matter (CPA, ROAS, LTV)
- Google Ads bidding strategies explained
- When to hire a PPC agency
- Google Shopping Ads setup and optimisation
- Google Ad Grants for charities
- Paid ads for local businesses
- Conversion tracking setup for Google Ads and Meta Ads

Full blog: https://nuvix.studio/blog/

## Contact

- **Email**: hello@nuvix.studio
- **Website**: https://nuvix.studio
- **LinkedIn**: https://www.linkedin.com/company/nuvix-studio/
- **Location**: London, UK (working globally)

## Technical Details

- Website: https://nuvix.studio
- Built with: Pure HTML, CSS, JavaScript (no frameworks, no build step)
- Hosted on: Netlify
- Design: Interactive desktop OS-style interface (NuvixOS)
- The website presents as a desktop operating system where visitors open windows, browse files, and interact with content through a desktop metaphor