Blog
NUVIX Blog
Practical guides on paid media, tracking, and growth from a performance advertising agency.
Strategy
Google Ads vs Meta Ads: Where Should You Actually Spend Your Budget?
Google captures demand. Meta creates it. Here's how to decide where to spend and how to split the budget.
Meta Ads
Meta Ads Tracking After iOS 14: What Actually Works in 2026
The Conversions API is no longer optional. Here's how to fix your Meta tracking setup and recover lost conversion data.
Google Ads
Why Your Google Ads Quality Score Is Tanking (And How to Fix It)
Quality Score affects your cost per click, ad rank, and whether Google even shows your ads. Here's how to fix it.
Google Ads
How Much Should You Spend on Google Ads? A Realistic Budget Guide
Work backwards from your numbers to set a Google Ads budget that's actually profitable. CPC benchmarks and minimum viable budgets.
Google Ads
Google Ads for Small Businesses: What Actually Works on a Tight Budget
Focus on exact match keywords, long-tail terms, dedicated landing pages, and weekly search term checks.
Meta Ads
Meta Ads Audience Targeting in 2026: Broad, Lookalikes, and When to Use Each
Broad targeting now outperforms interest stacking in most accounts. Here's when to use broad, lookalikes, and interest targeting.
Strategy
Retargeting Ads: How to Bring Back Visitors Who Didn't Convert
Segment by intent, adjust frequency, and exclude converters. Done well, retargeting has the lowest CPA of any campaign type.
Google Ads
How to Write Google Ads Copy That People Actually Click
Match the search query, differentiate from competitors, and give a reason to click now. Here's how to write RSAs that convert.
Meta Ads
Meta Ads for Lead Generation: A Practical Guide for Service Businesses
Optimise for website conversions, add qualifying questions to forms, and follow up within 5 minutes.
Strategy
PPC Reporting: The Only Metrics That Actually Matter
CPA, ROAS, conversion rate, and LTV. Everything else is a diagnostic tool or a vanity metric.
Google Ads
Google Ads Bidding Strategies Explained: Which One Should You Use?
Manual CPC, maximise conversions, target CPA, target ROAS — matched to your data situation.
Strategy
When to Hire a PPC Agency (And When to Keep It In-House)
Hire when mistakes cost more than management — typically £3,000-5,000 monthly ad spend. Red flags to avoid.
Google Ads
Google Shopping Ads: How to Set Up and Optimise for E-commerce
Product feed setup, Performance Max, title formulas, and custom labels. The complete Shopping guide.
Charities
Google Ad Grants for Charities: How to Get £7,800/Month in Free Advertising
Eligible charities get up to £7,800/month in free Google Ads. Here's how to qualify and keep the account running.
Strategy
Paid Ads for Local Businesses: How to Get Customers From Your Area
Google Ads for high-intent searches, Meta for awareness. Geo-targeting, LSAs, and Google Business Profile.
Tracking
How to Set Up Conversion Tracking for Google Ads and Meta Ads
Google needs GA4 key events. Meta needs pixel plus CAPI. Step-by-step setup guide for both platforms.